A study to determine the effect of mannequin type and self type on the intention to enter the store.
Visual merchandising is very important to retailers. Retailers need to understand whether and how a window display may attract consumers to enter the store. The kind of mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts portrayed by the mannequins. This s...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10527 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | Visual merchandising is very important to retailers. Retailers need to understand whether
and how a window display may attract consumers to enter the store. The kind of
mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts
portrayed by the mannequins. This study aims to examine the effects of
mannequin type and self type on the intention to enter the store. |
|---|