A study to determine the effect of mannequin type and self type on the intention to enter the store.

Visual merchandising is very important to retailers. Retailers need to understand whether and how a window display may attract consumers to enter the store. The kind of mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts portrayed by the mannequins. This s...

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Bibliographic Details
Main Authors:	Heng, Evelyn Xue Ying., Mui, Say Inn., Wong, Hui Ren.
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/10527
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10527
record_format	dspace
spelling	sg-ntu-dr.10356-105272023-05-19T03:30:04Z A study to determine the effect of mannequin type and self type on the intention to enter the store. Heng, Evelyn Xue Ying. Mui, Say Inn. Wong, Hui Ren. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Advertising Visual merchandising is very important to retailers. Retailers need to understand whether and how a window display may attract consumers to enter the store. The kind of mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts portrayed by the mannequins. This study aims to examine the effects of mannequin type and self type on the intention to enter the store. 2008-09-24T07:44:35Z 2008-09-24T07:44:35Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/10527 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Heng, Evelyn Xue Ying. Mui, Say Inn. Wong, Hui Ren. A study to determine the effect of mannequin type and self type on the intention to enter the store.
description	Visual merchandising is very important to retailers. Retailers need to understand whether and how a window display may attract consumers to enter the store. The kind of mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts portrayed by the mannequins. This study aims to examine the effects of mannequin type and self type on the intention to enter the store.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Heng, Evelyn Xue Ying. Mui, Say Inn. Wong, Hui Ren.
format	Final Year Project
author	Heng, Evelyn Xue Ying. Mui, Say Inn. Wong, Hui Ren.
author_sort	Heng, Evelyn Xue Ying.
title	A study to determine the effect of mannequin type and self type on the intention to enter the store.
title_short	A study to determine the effect of mannequin type and self type on the intention to enter the store.
title_full	A study to determine the effect of mannequin type and self type on the intention to enter the store.
title_fullStr	A study to determine the effect of mannequin type and self type on the intention to enter the store.
title_full_unstemmed	A study to determine the effect of mannequin type and self type on the intention to enter the store.
title_sort	study to determine the effect of mannequin type and self type on the intention to enter the store.
publishDate	2008
url	http://hdl.handle.net/10356/10527
_version_	1770566671151398912

A study to determine the effect of mannequin type and self type on the intention to enter the store.

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