Corporate responses to complaints : the impacts on public's purchase intentions.

Corporate responses to complaints : the impacts on public's purchase intentions.

Growing importance of service excellence and customer satisfaction can be attributed to the intensifying competition amongst companies. Complaint handling and service recovery have taken an increasingly important role as companies strive to gain market share and to positively affect customer repurch...

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書目詳細資料
Main Authors:	Lau, Pei Wen., Tan, Eunice E Yin., Tang, Weiwen.
其他作者:	Yang, Mei Ling
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Public relations
在線閱讀:	http://hdl.handle.net/10356/10538
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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