Impact of self on attitudes toward luxury brands among teens

• Main Authors: Kwon, Kyoung-Nan, Gil, Luciana A., Good, Linda K., Johnson, Lester W.
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2013
• Online Access: https://hdl.handle.net/10356/105387; http://hdl.handle.net/10220/17774
• Institution: Nanyang Technological University

The main purpose of this study is to increase understanding of teenagers' self perception on attitudes toward luxury brands. The study investigates how social consumption motivations affect teenagers' attitudes toward luxury brands, how teens' self concepts can influence social consum...