Impact of self on attitudes toward luxury brands among teens
The main purpose of this study is to increase understanding of teenagers' self perception on attitudes toward luxury brands. The study investigates how social consumption motivations affect teenagers' attitudes toward luxury brands, how teens' self concepts can influence social consum...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/105387 http://hdl.handle.net/10220/17774 |
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| Institution: | Nanyang Technological University |
| Language: | English |