Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.

The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention.

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Bibliographic Details
Main Authors:	Chan, Cindy Wai Teng., Goh, Yee Wen., Mathovani Gracy.
Other Authors:	Lee, Wai Peng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Audience research
Online Access:	http://hdl.handle.net/10356/1055
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1055
record_format	dspace
spelling	sg-ntu-dr.10356-10552019-12-10T14:51:41Z Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Audience research The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention. Bachelor of Communication Studies 2008-09-10T07:14:02Z 2008-09-10T07:14:02Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1055 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Audience research
spellingShingle	DRNTU::Social sciences::Communication::Audience research Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy. Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
description	The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention.
author2	Lee, Wai Peng
author_facet	Lee, Wai Peng Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy.
format	Final Year Project
author	Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy.
author_sort	Chan, Cindy Wai Teng.
title	Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
title_short	Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
title_full	Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
title_fullStr	Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
title_full_unstemmed	Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
title_sort	research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
publishDate	2008
url	http://hdl.handle.net/10356/1055
_version_	1681045861250891776

Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.

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