Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.

• المؤلفون الرئيسيون: Chan, Cindy Wai Teng., Goh, Yee Wen., Mathovani Gracy.
• مؤلفون آخرون: Lee, Wai Peng
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Audience research
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1055

The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention.