Consumer attitudes towards direct marketing channels in Singapore.

The purpose of this report is to explore the level of consumer attitudes towards direct marketing and subsequent implications. The development of direct marketing in Singapore will be explored. The classical model of attitudes is used to assess the level of consumer attitudes towards direct marketi...

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Bibliographic Details
Main Authors:	Cheng, Eddy Hong Wee., Tay, Pick Jiang., Wee, Paul Hsien.
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10565
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10565
record_format	dspace
spelling	sg-ntu-dr.10356-105652023-05-19T07:23:13Z Consumer attitudes towards direct marketing channels in Singapore. Cheng, Eddy Hong Wee. Tay, Pick Jiang. Wee, Paul Hsien. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this report is to explore the level of consumer attitudes towards direct marketing and subsequent implications. The development of direct marketing in Singapore will be explored. The classical model of attitudes is used to assess the level of consumer attitudes towards direct marketing channels. This includes measuring three components of consumer behaviour -- cognitive, affective and conative. 2008-09-24T07:45:01Z 2008-09-24T07:45:01Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10565 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Cheng, Eddy Hong Wee. Tay, Pick Jiang. Wee, Paul Hsien. Consumer attitudes towards direct marketing channels in Singapore.
description	The purpose of this report is to explore the level of consumer attitudes towards direct marketing and subsequent implications. The development of direct marketing in Singapore will be explored. The classical model of attitudes is used to assess the level of consumer attitudes towards direct marketing channels. This includes measuring three components of consumer behaviour -- cognitive, affective and conative.
author2	Nanyang Business School
author_facet	Nanyang Business School Cheng, Eddy Hong Wee. Tay, Pick Jiang. Wee, Paul Hsien.
format	Final Year Project
author	Cheng, Eddy Hong Wee. Tay, Pick Jiang. Wee, Paul Hsien.
author_sort	Cheng, Eddy Hong Wee.
title	Consumer attitudes towards direct marketing channels in Singapore.
title_short	Consumer attitudes towards direct marketing channels in Singapore.
title_full	Consumer attitudes towards direct marketing channels in Singapore.
title_fullStr	Consumer attitudes towards direct marketing channels in Singapore.
title_full_unstemmed	Consumer attitudes towards direct marketing channels in Singapore.
title_sort	consumer attitudes towards direct marketing channels in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/10565
_version_	1772825488682647552

Consumer attitudes towards direct marketing channels in Singapore.

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