Service quality : customers' expectations and perceptions - a case study of Prego.

This research is based on Prego -- a restaurant under the management of the Westin Stamford and Westin Plaza. In this study, 212 diners were asked about their expectations of Prego and their perceived performance of it after the meal. This was carried out in the form of a questionnaire survey. The...

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Bibliographic Details
Main Author:	Yeo, Irene.
Other Authors:	Murthy, Bvsan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services
Online Access:	http://hdl.handle.net/10356/10578
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-105782023-05-19T05:44:57Z Service quality : customers' expectations and perceptions - a case study of Prego. Yeo, Irene. Murthy, Bvsan Nanyang Business School DRNTU::Business::Marketing::Customer services This research is based on Prego -- a restaurant under the management of the Westin Stamford and Westin Plaza. In this study, 212 diners were asked about their expectations of Prego and their perceived performance of it after the meal. This was carried out in the form of a questionnaire survey. The respondents were also asked to allocate scores to a set of given service quality dimensions -- tangibles, reliability, responsiveness, assurance, empathy and communication. 2008-09-24T07:45:22Z 2008-09-24T07:45:22Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10578 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services
spellingShingle	DRNTU::Business::Marketing::Customer services Yeo, Irene. Service quality : customers' expectations and perceptions - a case study of Prego.
description	This research is based on Prego -- a restaurant under the management of the Westin Stamford and Westin Plaza. In this study, 212 diners were asked about their expectations of Prego and their perceived performance of it after the meal. This was carried out in the form of a questionnaire survey. The respondents were also asked to allocate scores to a set of given service quality dimensions -- tangibles, reliability, responsiveness, assurance, empathy and communication.
author2	Murthy, Bvsan
author_facet	Murthy, Bvsan Yeo, Irene.
format	Final Year Project
author	Yeo, Irene.
author_sort	Yeo, Irene.
title	Service quality : customers' expectations and perceptions - a case study of Prego.
title_short	Service quality : customers' expectations and perceptions - a case study of Prego.
title_full	Service quality : customers' expectations and perceptions - a case study of Prego.
title_fullStr	Service quality : customers' expectations and perceptions - a case study of Prego.
title_full_unstemmed	Service quality : customers' expectations and perceptions - a case study of Prego.
title_sort	service quality : customers' expectations and perceptions - a case study of prego.
publishDate	2008
url	http://hdl.handle.net/10356/10578
_version_	1770567590806028288

Service quality : customers' expectations and perceptions - a case study of Prego.

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