Role of management accounting in marketing function.

• Main Authors: Lee, Hann Yang., Lim, Chen Fee., Yap, Poh Seng.
• Other Authors: Chung, Lai Hong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Accounting; DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10605
• Institution: Nanyang Technological University

As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting...