Role of management accounting in marketing function.

As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting...

Full description

Saved in:

Bibliographic Details
Main Authors:	Lee, Hann Yang., Lim, Chen Fee., Yap, Poh Seng.
Other Authors:	Chung, Lai Hong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Accounting DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/10605
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10605
record_format	dspace
spelling	sg-ntu-dr.10356-106052023-05-19T03:30:07Z Role of management accounting in marketing function. Lee, Hann Yang. Lim, Chen Fee. Yap, Poh Seng. Chung, Lai Hong Nanyang Business School DRNTU::Business::Accounting DRNTU::Business::Marketing As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting literatures to support the research development. From the research, the authors resolved to answer two main issues: (a) traditional management accounting tools are important to marketers in making pricing and promotion decisions, and (b) there is an existence of information gap between the usefulness of information available from existing accounting systems and potential value of accounting information in marketing decisions. 2008-09-24T07:45:38Z 2008-09-24T07:45:38Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10605 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Accounting DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Accounting DRNTU::Business::Marketing Lee, Hann Yang. Lim, Chen Fee. Yap, Poh Seng. Role of management accounting in marketing function.
description	As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting literatures to support the research development. From the research, the authors resolved to answer two main issues: (a) traditional management accounting tools are important to marketers in making pricing and promotion decisions, and (b) there is an existence of information gap between the usefulness of information available from existing accounting systems and potential value of accounting information in marketing decisions.
author2	Chung, Lai Hong
author_facet	Chung, Lai Hong Lee, Hann Yang. Lim, Chen Fee. Yap, Poh Seng.
format	Final Year Project
author	Lee, Hann Yang. Lim, Chen Fee. Yap, Poh Seng.
author_sort	Lee, Hann Yang.
title	Role of management accounting in marketing function.
title_short	Role of management accounting in marketing function.
title_full	Role of management accounting in marketing function.
title_fullStr	Role of management accounting in marketing function.
title_full_unstemmed	Role of management accounting in marketing function.
title_sort	role of management accounting in marketing function.
publishDate	2008
url	http://hdl.handle.net/10356/10605
_version_	1770566573207060480

Role of management accounting in marketing function.

Similar Items