Role of management accounting in marketing function.
As depict in the Value Chain Model, management accounting plays a supportive role in marketing decisions. However, very little attention has been focused on the interface between management accounting and marketing. Therefore, the research provides a review of marketing and management accounting...
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Main Authors: | Lee, Hann Yang., Lim, Chen Fee., Yap, Poh Seng. |
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Other Authors: | Chung, Lai Hong |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/10605 |
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Institution: | Nanyang Technological University |
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