Lifestyles, gratifications sought, and narrative appeal : American and Korean TV drama viewing among Internet users in urban China
In recent years, online viewing has become an important way for Chinese audiences to watch foreign TV dramas. This exploratory study investigated the predictive power of lifestyles, gratifications sought, narrative appeal, and demographics on the viewing preference for and frequency of American and...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/106093 http://hdl.handle.net/10220/16621 http://dx.doi.org/10.1177/1748048511432601 |
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| Institution: | Nanyang Technological University |
| Language: | English |