Lifestyles, gratifications sought, and narrative appeal : American and Korean TV drama viewing among Internet users in urban China

• Main Authors: Jiang, Qiaolei, Leung, Louis
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences
• Online Access: https://hdl.handle.net/10356/106093; http://hdl.handle.net/10220/16621; http://dx.doi.org/10.1177/1748048511432601
• Institution: Nanyang Technological University

In recent years, online viewing has become an important way for Chinese audiences to watch foreign TV dramas. This exploratory study investigated the predictive power of lifestyles, gratifications sought, narrative appeal, and demographics on the viewing preference for and frequency of American and...