Influence of bonus and creative rewards on creative outputs and creative risks
Creativity has been identified by many as the key to successful strategy formulation and implementation. To some firms, this can mean gaining a competitive advantage, to others,this might be the crucial tool for survival. This study examines the impact that goal-attainment bonus schemes and rewards...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10615 |
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| Institution: | Nanyang Technological University |
| Summary: | Creativity has been identified by many as the key to successful strategy formulation and implementation. To some firms, this can mean gaining a competitive advantage, to others,this might be the crucial tool for survival. This study examines the impact that goal-attainment bonus schemes and rewards for creative actions have on the willingness of an average managerial employee to take risks, explore possibilities and respond to hunches thus generating creative outcomes. |
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