Influence of bonus and creative rewards on creative outputs and creative risks

• Main Authors: Ang, Sheu Li, Wong, Siew Kian, Yeo, Wee Leong
• Other Authors: Goodwin, David
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Personnel management
• Online Access: http://hdl.handle.net/10356/10615
• Institution: Nanyang Technological University

Creativity has been identified by many as the key to successful strategy formulation and implementation. To some firms, this can mean gaining a competitive advantage, to others,this might be the crucial tool for survival. This study examines the impact that goal-attainment bonus schemes and rewards...