Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing pract...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10662 |
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| Institution: | Nanyang Technological University |
| Summary: | This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing practitioners, and 33 marketingacademicians. By simply calculating the means for each of the items, a system of priorities was established. |
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