Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.

Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.

This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing pract...

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Main Authors: Goh, Geraldine Yen Hoon., Ong, Hwee Kim., Tang, Peng Peng.
Other Authors: Ghosh, B. C.
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Market segmentation
Online Access:http://hdl.handle.net/10356/10662
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10662
record_format dspace
spelling sg-ntu-dr.10356-106622023-05-19T06:09:02Z Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. Goh, Geraldine Yen Hoon. Ong, Hwee Kim. Tang, Peng Peng. Ghosh, B. C. Nanyang Business School DRNTU::Business::Marketing::Market segmentation This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing practitioners, and 33 marketingacademicians. By simply calculating the means for each of the items, a system of priorities was established. 2008-09-24T07:46:12Z 2008-09-24T07:46:12Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10662 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Market segmentation
spellingShingle DRNTU::Business::Marketing::Market segmentation
Goh, Geraldine Yen Hoon.
Ong, Hwee Kim.
Tang, Peng Peng.
Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
description This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing practitioners, and 33 marketingacademicians. By simply calculating the means for each of the items, a system of priorities was established.
author2 Ghosh, B. C.
author_facet Ghosh, B. C.
Goh, Geraldine Yen Hoon.
Ong, Hwee Kim.
Tang, Peng Peng.
format Final Year Project
author Goh, Geraldine Yen Hoon.
Ong, Hwee Kim.
Tang, Peng Peng.
author_sort Goh, Geraldine Yen Hoon.
title Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
title_short Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
title_full Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
title_fullStr Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
title_full_unstemmed Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
title_sort marketing education : identifying perceived differences among market segments - a cross country analysis between the united states of america and singapore.
publishDate 2008
url http://hdl.handle.net/10356/10662
_version_ 1770564791424778240

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