Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.

• Main Authors: Goh, Geraldine Yen Hoon., Ong, Hwee Kim., Tang, Peng Peng.
• Other Authors: Ghosh, B. C.
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Market segmentation
• Online Access: http://hdl.handle.net/10356/10662
• Institution: Nanyang Technological University

This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing pract...