A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators

This paper aims to find out what people really look for when deciding which coffee cafes to go to, the implications for coffee cafes’ managers as well as the future trends of coffee cafes. The methodology utilised and the survey data obtained are presented along with a final analysis of the variable...

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Bibliographic Details
Main Authors:	Gan, Bee Har, Lim, Yu May, Ng, Yen Yen
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10669
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-106692023-05-19T06:24:05Z A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators Gan, Bee Har Lim, Yu May Ng, Yen Yen Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper aims to find out what people really look for when deciding which coffee cafes to go to, the implications for coffee cafes’ managers as well as the future trends of coffee cafes. The methodology utilised and the survey data obtained are presented along with a final analysis of the variables that affect consumers’ choice of coffee cafes. Under the research methodology section, the research design, sampling procedures and the data collection method will be touched on. 2008-09-24T07:46:17Z 2008-09-24T07:46:17Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10669 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Gan, Bee Har Lim, Yu May Ng, Yen Yen A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators
description	This paper aims to find out what people really look for when deciding which coffee cafes to go to, the implications for coffee cafes’ managers as well as the future trends of coffee cafes. The methodology utilised and the survey data obtained are presented along with a final analysis of the variables that affect consumers’ choice of coffee cafes. Under the research methodology section, the research design, sampling procedures and the data collection method will be touched on.
author2	Nanyang Business School
author_facet	Nanyang Business School Gan, Bee Har Lim, Yu May Ng, Yen Yen
format	Final Year Project
author	Gan, Bee Har Lim, Yu May Ng, Yen Yen
author_sort	Gan, Bee Har
title	A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators
title_short	A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators
title_full	A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators
title_fullStr	A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators
title_full_unstemmed	A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators
title_sort	study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators
publishDate	2008
url	http://hdl.handle.net/10356/10669
_version_	1770563571701252096

A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators

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