A study of the factors affecting consumers' choice of coffee cafes and its implications on coffee cafes operators

• Main Authors: Gan, Bee Har, Lim, Yu May, Ng, Yen Yen
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10669
• Institution: Nanyang Technological University

This paper aims to find out what people really look for when deciding which coffee cafes to go to, the implications for coffee cafes’ managers as well as the future trends of coffee cafes. The methodology utilised and the survey data obtained are presented along with a final analysis of the variable...