Critical factors of the local firm industry and their implications.
This study is primarily a detailed analysis of 6 identified critical factors and their impact on Singaporean’s support for local films. Our research was motivated by the recent successes of 2 local movies, namely, “Money No Enough” and “Forever Fever”. For the purposes of our discussion, the followi...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10681 |
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| Institution: | Nanyang Technological University |
| Summary: | This study is primarily a detailed analysis of 6 identified critical factors and their impact on Singaporean’s support for local films. Our research was motivated by the recent successes of 2 local movies, namely, “Money No Enough” and “Forever Fever”. For the purposes of our discussion, the following factors have been selected for our study: Film budget, the usage of Singlish, promotional efforts, governmental efforts, local identity markers and film ratings. |
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