Critical factors of the local firm industry and their implications.

• Main Authors: Leong, Tina Yin Hwee., Lim, Hui Ling., Lim, Shu Yi.
• Other Authors: Ho, Mian Lian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10681
• Institution: Nanyang Technological University

This study is primarily a detailed analysis of 6 identified critical factors and their impact on Singaporean’s support for local films. Our research was motivated by the recent successes of 2 local movies, namely, “Money No Enough” and “Forever Fever”. For the purposes of our discussion, the followi...