New product success evaluation : a case study of Starbucks Singapore.

New product success evaluation : a case study of Starbucks Singapore.

The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whet...

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Main Authors: Huang, Oswald Tak Wan., Melgala Thankaraju., Wong, Seok Wai.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/10682
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10682
record_format dspace
spelling sg-ntu-dr.10356-106822023-05-19T06:24:06Z New product success evaluation : a case study of Starbucks Singapore. Huang, Oswald Tak Wan. Melgala Thankaraju. Wong, Seok Wai. Hooi, Den Huan Nanyang Business School DRNTU::Business::Industries and labor DRNTU::Business::Marketing The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whether Starbucks is successful and explored if there is expectation gap between what consumers expect and what the management of Starbucks delivers. 2008-09-24T07:46:26Z 2008-09-24T07:46:26Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10682 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Industries and labor
DRNTU::Business::Marketing
Huang, Oswald Tak Wan.
Melgala Thankaraju.
Wong, Seok Wai.
New product success evaluation : a case study of Starbucks Singapore.
description The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whether Starbucks is successful and explored if there is expectation gap between what consumers expect and what the management of Starbucks delivers.
author2 Hooi, Den Huan
author_facet Hooi, Den Huan
Huang, Oswald Tak Wan.
Melgala Thankaraju.
Wong, Seok Wai.
format Final Year Project
author Huang, Oswald Tak Wan.
Melgala Thankaraju.
Wong, Seok Wai.
author_sort Huang, Oswald Tak Wan.
title New product success evaluation : a case study of Starbucks Singapore.
title_short New product success evaluation : a case study of Starbucks Singapore.
title_full New product success evaluation : a case study of Starbucks Singapore.
title_fullStr New product success evaluation : a case study of Starbucks Singapore.
title_full_unstemmed New product success evaluation : a case study of Starbucks Singapore.
title_sort new product success evaluation : a case study of starbucks singapore.
publishDate 2008
url http://hdl.handle.net/10356/10682
_version_ 1770564791746691072

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