New product success evaluation : a case study of Starbucks Singapore.

The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whet...

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Bibliographic Details
Main Authors: Huang, Oswald Tak Wan., Melgala Thankaraju., Wong, Seok Wai.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10682
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Institution: Nanyang Technological University

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