Travel products/services : an online perspective.

This research focuses on the implications of the Internet on the travel industry. Essentially, it seeks to explore the feasibility of setting up a Web presence by examining the receptivity of consumers in purchasing travel products/services online in addition to studying the various motivations and...

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Bibliographic Details
Main Authors: Chew, Siew Cher., Foo, Siew Yuen., Ho, Eunice Lee Fong.
Other Authors: Tan, Thomas Tsu Wee
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8452
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Institution: Nanyang Technological University