Travel products/services : an online perspective.

• Main Authors: Chew, Siew Cher., Foo, Siew Yuen., Ho, Eunice Lee Fong.
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/8452
• Institution: Nanyang Technological University

This research focuses on the implications of the Internet on the travel industry. Essentially, it seeks to explore the feasibility of setting up a Web presence by examining the receptivity of consumers in purchasing travel products/services online in addition to studying the various motivations and...