New product success evaluation : a case study of Starbucks Singapore.

• Main Authors: Huang, Oswald Tak Wan., Melgala Thankaraju., Wong, Seok Wai.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor; DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10682
• Institution: Nanyang Technological University

The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whet...