New product success evaluation : a case study of Starbucks Singapore.
The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whet...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 在線閱讀: | http://hdl.handle.net/10356/10682 |
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