International market entry.
This Applied Research Project attempts to provide an insight on international expansion by Singapore businesses into South East Asia, specifically in the food service industry. To set the organisation for the study, a framework has been developed from the synthesis of various market entry mode and d...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10689 |
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| Institution: | Nanyang Technological University |