International market entry.

• Main Authors: Lim, Ley Yen., Soh, Stephanie Yan Ling., Tan, Yee Fei.
• Other Authors: McGovern, Ian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business
• Online Access: http://hdl.handle.net/10356/10689
• Institution: Nanyang Technological University

This Applied Research Project attempts to provide an insight on international expansion by Singapore businesses into South East Asia, specifically in the food service industry. To set the organisation for the study, a framework has been developed from the synthesis of various market entry mode and d...