International market entry.

International market entry.

This Applied Research Project attempts to provide an insight on international expansion by Singapore businesses into South East Asia, specifically in the food service industry. To set the organisation for the study, a framework has been developed from the synthesis of various market entry mode and d...

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Main Authors: Lim, Ley Yen., Soh, Stephanie Yan Ling., Tan, Yee Fei.
Other Authors: McGovern, Ian
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::International business
Online Access:http://hdl.handle.net/10356/10689
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10689
record_format dspace
spelling sg-ntu-dr.10356-106892023-05-19T06:16:15Z International market entry. Lim, Ley Yen. Soh, Stephanie Yan Ling. Tan, Yee Fei. McGovern, Ian Nanyang Business School DRNTU::Business::International business This Applied Research Project attempts to provide an insight on international expansion by Singapore businesses into South East Asia, specifically in the food service industry. To set the organisation for the study, a framework has been developed from the synthesis of various market entry mode and development frameworks. This research paper further attempts to give a pragmatic insight to the process of overseas expansion of a Singapore business. 2008-09-24T07:46:30Z 2008-09-24T07:46:30Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10689 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::International business
spellingShingle DRNTU::Business::International business
Lim, Ley Yen.
Soh, Stephanie Yan Ling.
Tan, Yee Fei.
International market entry.
description This Applied Research Project attempts to provide an insight on international expansion by Singapore businesses into South East Asia, specifically in the food service industry. To set the organisation for the study, a framework has been developed from the synthesis of various market entry mode and development frameworks. This research paper further attempts to give a pragmatic insight to the process of overseas expansion of a Singapore business.
author2 McGovern, Ian
author_facet McGovern, Ian
Lim, Ley Yen.
Soh, Stephanie Yan Ling.
Tan, Yee Fei.
format Final Year Project
author Lim, Ley Yen.
Soh, Stephanie Yan Ling.
Tan, Yee Fei.
author_sort Lim, Ley Yen.
title International market entry.
title_short International market entry.
title_full International market entry.
title_fullStr International market entry.
title_full_unstemmed International market entry.
title_sort international market entry.
publishDate 2008
url http://hdl.handle.net/10356/10689
_version_ 1770567625467756544

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