'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India

'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India

This paper combines both the academic and the practitioner perspectives to highlight several emerging issues and trends that are shaping the role of marketing research. They were addressed at a session at the Shaping the Future of Research in Marketing Economies conference. Marketing researchers are...

Full description

Saved in:
Bibliographic Details
Main Author: Malhotra, Naresh
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2015
Subjects:
DRNTU::Business::Marketing::Research
Online Access:https://hdl.handle.net/10356/107350
http://hdl.handle.net/10220/25521
https://www.mrs.org.uk/ijmr_article/article/96946
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-107350
record_format dspace
spelling sg-ntu-dr.10356-1073502023-05-19T06:44:43Z 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India Malhotra, Naresh Nanyang Business School DRNTU::Business::Marketing::Research This paper combines both the academic and the practitioner perspectives to highlight several emerging issues and trends that are shaping the role of marketing research. They were addressed at a session at the Shaping the Future of Research in Marketing Economies conference. Marketing researchers are exhorted to harness these trends to greatly enhance the value of marketing research and earn a place at the table where managers make decisions. 2015-05-14T02:19:54Z 2019-12-06T22:29:11Z 2015-05-14T02:19:54Z 2019-12-06T22:29:11Z 2012 2012 Journal Article Malhotra, N. (2012). 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India. International journal of market research, 54(3), 432-434. 1470-7853 https://hdl.handle.net/10356/107350 http://hdl.handle.net/10220/25521 https://www.mrs.org.uk/ijmr_article/article/96946 en International journal of market research © 2012 Market Researh Society.
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Research
spellingShingle DRNTU::Business::Marketing::Research
Malhotra, Naresh
'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India
description This paper combines both the academic and the practitioner perspectives to highlight several emerging issues and trends that are shaping the role of marketing research. They were addressed at a session at the Shaping the Future of Research in Marketing Economies conference. Marketing researchers are exhorted to harness these trends to greatly enhance the value of marketing research and earn a place at the table where managers make decisions.
author2 Nanyang Business School
author_facet Nanyang Business School
Malhotra, Naresh
format Article
author Malhotra, Naresh
author_sort Malhotra, Naresh
title 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India
title_short 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India
title_full 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India
title_fullStr 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India
title_full_unstemmed 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India
title_sort 'shaping the future of research in marketing in emerging economies : looking ahead', january 2012, india
publishDate 2015
url https://hdl.handle.net/10356/107350
http://hdl.handle.net/10220/25521
https://www.mrs.org.uk/ijmr_article/article/96946
_version_ 1770565324765134848

Similar Items