'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India

• Main Author: Malhotra, Naresh
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Research
• Online Access: https://hdl.handle.net/10356/107350; http://hdl.handle.net/10220/25521; https://www.mrs.org.uk/ijmr_article/article/96946
• Institution: Nanyang Technological University

This paper combines both the academic and the practitioner perspectives to highlight several emerging issues and trends that are shaping the role of marketing research. They were addressed at a session at the Shaping the Future of Research in Marketing Economies conference. Marketing researchers are...