'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India

by Malhotra, Naresh
Published 2015

Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences

by Malhotra, Naresh K., Lee, Olivia F., Uslay, Can.
Published 2013

A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality

by Malhotra, Naresh K., Bolton, Ruth N., Agarwal, James
Published 2013

Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty

by Jain, Ajay K., Malhotra, Naresh K., Guan, Chong
Published 2014

One, few or many? An integrated framework for identifying the items in measurement scales

by Malhotra, Naresh K., Dash, Satyabhusan, Mukhopadhyay, Soumya, Liu, Xiaoyan
Published 2015

A comparative study on parameter recovery of three approaches to structural equation modeling

by Malhotra, Naresh K., Tomiuk, Marc A., Hwang, Heungsun, Kim, Youngchan, Hong, Sungjin
Published 2013