MobileOne : the first 22 months.

This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates...

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Bibliographic Details
Main Authors:	Tan, Chester Juan Yee., Lim, Hui Yen., Chua, Anthony Kheng Leong.
Other Authors:	Erramilli, Krishna
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/10743
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10743
record_format	dspace
spelling	sg-ntu-dr.10356-107432023-05-19T05:44:57Z MobileOne : the first 22 months. Tan, Chester Juan Yee. Lim, Hui Yen. Chua, Anthony Kheng Leong. Erramilli, Krishna Nanyang Business School DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates, current cost of service (monthly bills), best overall value, clear reception and no network system breakdown, all of which M1 received top ratings. 2008-09-24T07:47:02Z 2008-09-24T07:47:02Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10743 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Information technology::Mobile commerce DRNTU::Business::Industries and labor Tan, Chester Juan Yee. Lim, Hui Yen. Chua, Anthony Kheng Leong. MobileOne : the first 22 months.
description	This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates, current cost of service (monthly bills), best overall value, clear reception and no network system breakdown, all of which M1 received top ratings.
author2	Erramilli, Krishna
author_facet	Erramilli, Krishna Tan, Chester Juan Yee. Lim, Hui Yen. Chua, Anthony Kheng Leong.
format	Final Year Project
author	Tan, Chester Juan Yee. Lim, Hui Yen. Chua, Anthony Kheng Leong.
author_sort	Tan, Chester Juan Yee.
title	MobileOne : the first 22 months.
title_short	MobileOne : the first 22 months.
title_full	MobileOne : the first 22 months.
title_fullStr	MobileOne : the first 22 months.
title_full_unstemmed	MobileOne : the first 22 months.
title_sort	mobileone : the first 22 months.
publishDate	2008
url	http://hdl.handle.net/10356/10743
_version_	1770566493885431808

MobileOne : the first 22 months.

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