Metaphors and length of headlines : Their effect on print advertisements.

This study examines headlines in print advertisments, specifically how variations in headline length and metaphor usage affect readers' perceptual assessment of the headlines. Seven hypotheses were generated to test the impact of length and/or the use of metaphors on the dependent variables.

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Bibliographic Details
Main Authors:	Tan, Dorothy Suan Sim., Lim, Keok Peng., Lye, Sook Yee.
Other Authors:	F2511080M
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/10756
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10756
record_format	dspace
spelling	sg-ntu-dr.10356-107562023-05-19T06:09:02Z Metaphors and length of headlines : Their effect on print advertisements. Tan, Dorothy Suan Sim. Lim, Keok Peng. Lye, Sook Yee. F2511080M Nanyang Business School DRNTU::Business::Advertising This study examines headlines in print advertisments, specifically how variations in headline length and metaphor usage affect readers' perceptual assessment of the headlines. Seven hypotheses were generated to test the impact of length and/or the use of metaphors on the dependent variables. 2008-09-24T07:47:10Z 2008-09-24T07:47:10Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10756 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Tan, Dorothy Suan Sim. Lim, Keok Peng. Lye, Sook Yee. Metaphors and length of headlines : Their effect on print advertisements.
description	This study examines headlines in print advertisments, specifically how variations in headline length and metaphor usage affect readers' perceptual assessment of the headlines. Seven hypotheses were generated to test the impact of length and/or the use of metaphors on the dependent variables.
author2	F2511080M
author_facet	F2511080M Tan, Dorothy Suan Sim. Lim, Keok Peng. Lye, Sook Yee.
format	Final Year Project
author	Tan, Dorothy Suan Sim. Lim, Keok Peng. Lye, Sook Yee.
author_sort	Tan, Dorothy Suan Sim.
title	Metaphors and length of headlines : Their effect on print advertisements.
title_short	Metaphors and length of headlines : Their effect on print advertisements.
title_full	Metaphors and length of headlines : Their effect on print advertisements.
title_fullStr	Metaphors and length of headlines : Their effect on print advertisements.
title_full_unstemmed	Metaphors and length of headlines : Their effect on print advertisements.
title_sort	metaphors and length of headlines : their effect on print advertisements.
publishDate	2008
url	http://hdl.handle.net/10356/10756
_version_	1770563495745552384

Metaphors and length of headlines : Their effect on print advertisements.

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