Hotel marketing strategies
This study attempts to examine the marketing strategies adopted by local hotel establishments in the competitive hospitality industry. It also analyzes the role of information technology in strategic marketing and delves on the repercussions of the Asian Economic Crisis on hotels. Finally, it strive...
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/10759 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-107592023-05-19T06:24:06Z Hotel marketing strategies Eng, Keng Boon Koh, Alvina Li Yi See, Kok Keong Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing This study attempts to examine the marketing strategies adopted by local hotel establishments in the competitive hospitality industry. It also analyzes the role of information technology in strategic marketing and delves on the repercussions of the Asian Economic Crisis on hotels. Finally, it strives to compare and contrast the survey results obtained from local hotels with that of U.S. hotels in hope of discovering valuable insights. 2008-09-24T07:47:12Z 2008-09-24T07:47:12Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10759 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Eng, Keng Boon Koh, Alvina Li Yi See, Kok Keong Hotel marketing strategies |
| description |
This study attempts to examine the marketing strategies adopted by local hotel establishments in the competitive hospitality industry. It also analyzes the role of information technology in strategic marketing and delves on the repercussions of the Asian Economic Crisis on hotels. Finally, it strives to compare and contrast the survey results obtained from local hotels with that of U.S. hotels in hope of discovering valuable insights. |
| author2 |
Leong, Choon Chiang |
| author_facet |
Leong, Choon Chiang Eng, Keng Boon Koh, Alvina Li Yi See, Kok Keong |
| format |
Final Year Project |
| author |
Eng, Keng Boon Koh, Alvina Li Yi See, Kok Keong |
| author_sort |
Eng, Keng Boon |
| title |
Hotel marketing strategies |
| title_short |
Hotel marketing strategies |
| title_full |
Hotel marketing strategies |
| title_fullStr |
Hotel marketing strategies |
| title_full_unstemmed |
Hotel marketing strategies |
| title_sort |
hotel marketing strategies |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10759 |
| _version_ |
1770564484174184448 |