Hotel marketing strategies

• Main Authors: Eng, Keng Boon, Koh, Alvina Li Yi, See, Kok Keong
• Other Authors: Leong, Choon Chiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10759
• Institution: Nanyang Technological University

This study attempts to examine the marketing strategies adopted by local hotel establishments in the competitive hospitality industry. It also analyzes the role of information technology in strategic marketing and delves on the repercussions of the Asian Economic Crisis on hotels. Finally, it strive...