Profile of pub patrons in Boat Quay.

Our research centres on the patrons on Boat House Bar and whether there exists any gaps between their expections and perceptions of the place. In the process, we generate a profile of Boat Quay patrons and compare it with that of Boat House Bar. This serves to highlight any differences between the...

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Bibliographic Details
Main Authors:	Hong, Bee Chen., Leo, Jennie Jenn Ing., See, Soh Yong.
Other Authors:	Gan, Pauline Lay Hong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10842
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10842
record_format	dspace
spelling	sg-ntu-dr.10356-108422023-05-19T05:41:39Z Profile of pub patrons in Boat Quay. Hong, Bee Chen. Leo, Jennie Jenn Ing. See, Soh Yong. Gan, Pauline Lay Hong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our research centres on the patrons on Boat House Bar and whether there exists any gaps between their expections and perceptions of the place. In the process, we generate a profile of Boat Quay patrons and compare it with that of Boat House Bar. This serves to highlight any differences between the average consumer of pub services in Boat Quay and that of Boat House Bar. This could assist the management of Boat House Bar in deciding which segment of the market to target their marketing strategies at. 2008-09-24T07:48:09Z 2008-09-24T07:48:09Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10842 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Hong, Bee Chen. Leo, Jennie Jenn Ing. See, Soh Yong. Profile of pub patrons in Boat Quay.
description	Our research centres on the patrons on Boat House Bar and whether there exists any gaps between their expections and perceptions of the place. In the process, we generate a profile of Boat Quay patrons and compare it with that of Boat House Bar. This serves to highlight any differences between the average consumer of pub services in Boat Quay and that of Boat House Bar. This could assist the management of Boat House Bar in deciding which segment of the market to target their marketing strategies at.
author2	Gan, Pauline Lay Hong
author_facet	Gan, Pauline Lay Hong Hong, Bee Chen. Leo, Jennie Jenn Ing. See, Soh Yong.
format	Final Year Project
author	Hong, Bee Chen. Leo, Jennie Jenn Ing. See, Soh Yong.
author_sort	Hong, Bee Chen.
title	Profile of pub patrons in Boat Quay.
title_short	Profile of pub patrons in Boat Quay.
title_full	Profile of pub patrons in Boat Quay.
title_fullStr	Profile of pub patrons in Boat Quay.
title_full_unstemmed	Profile of pub patrons in Boat Quay.
title_sort	profile of pub patrons in boat quay.
publishDate	2008
url	http://hdl.handle.net/10356/10842
_version_	1770566207494160384

Profile of pub patrons in Boat Quay.

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