Boat Quay : its past, present and future.

This research examines the effectiveness of Boat Quay's marketing strategy in light of the problems it currently faces and possible recommendations on the future marketing plans are made.

Saved in:
Bibliographic Details
Main Authors: Lau, Chok Yee., Ker, Mei Yin., Loo, Melissa Anne Li Lyn.
Other Authors: Henderson, Joan C.
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11513
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University