Boat Quay : its past, present and future.

This research examines the effectiveness of Boat Quay's marketing strategy in light of the problems it currently faces and possible recommendations on the future marketing plans are made.

Saved in:

Bibliographic Details
Main Authors:	Lau, Chok Yee., Ker, Mei Yin., Loo, Melissa Anne Li Lyn.
Other Authors:	Henderson, Joan C.
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::History
Online Access:	http://hdl.handle.net/10356/11513
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11513
record_format	dspace
spelling	sg-ntu-dr.10356-115132023-05-19T06:08:59Z Boat Quay : its past, present and future. Lau, Chok Yee. Ker, Mei Yin. Loo, Melissa Anne Li Lyn. Henderson, Joan C. Nanyang Business School DRNTU::Business::General::History This research examines the effectiveness of Boat Quay's marketing strategy in light of the problems it currently faces and possible recommendations on the future marketing plans are made. 2008-09-24T07:56:00Z 2008-09-24T07:56:00Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11513 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::History
spellingShingle	DRNTU::Business::General::History Lau, Chok Yee. Ker, Mei Yin. Loo, Melissa Anne Li Lyn. Boat Quay : its past, present and future.
description	This research examines the effectiveness of Boat Quay's marketing strategy in light of the problems it currently faces and possible recommendations on the future marketing plans are made.
author2	Henderson, Joan C.
author_facet	Henderson, Joan C. Lau, Chok Yee. Ker, Mei Yin. Loo, Melissa Anne Li Lyn.
format	Final Year Project
author	Lau, Chok Yee. Ker, Mei Yin. Loo, Melissa Anne Li Lyn.
author_sort	Lau, Chok Yee.
title	Boat Quay : its past, present and future.
title_short	Boat Quay : its past, present and future.
title_full	Boat Quay : its past, present and future.
title_fullStr	Boat Quay : its past, present and future.
title_full_unstemmed	Boat Quay : its past, present and future.
title_sort	boat quay : its past, present and future.
publishDate	2008
url	http://hdl.handle.net/10356/11513
_version_	1770565219049799680

Boat Quay : its past, present and future.

Similar Items