Boat Quay : its past, present and future.
This research examines the effectiveness of Boat Quay's marketing strategy in light of the problems it currently faces and possible recommendations on the future marketing plans are made.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11513 |
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| Institution: | Nanyang Technological University |