Profile of pub patrons in Boat Quay.

• Main Authors: Hong, Bee Chen., Leo, Jennie Jenn Ing., See, Soh Yong.
• Other Authors: Gan, Pauline Lay Hong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10842
• Institution: Nanyang Technological University

Our research centres on the patrons on Boat House Bar and whether there exists any gaps between their expections and perceptions of the place. In the process, we generate a profile of Boat Quay patrons and compare it with that of Boat House Bar. This serves to highlight any differences between the...