Marketing of the arts in Singapore.

Marketing of the arts in Singapore.

Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director...

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Bibliographic Details
Main Authors: Lau, Tong Yen., Loh, Pow Chuan., Tay, Hwee Ping.
Other Authors: Noble, Peter
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/10859
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10859
record_format dspace
spelling sg-ntu-dr.10356-108592023-05-19T05:41:41Z Marketing of the arts in Singapore. Lau, Tong Yen. Loh, Pow Chuan. Tay, Hwee Ping. Noble, Peter Nanyang Business School DRNTU::Business::Marketing Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director of Marketing and Sponsorship, Ms Koh Peck Hoon, was carried out. 2008-09-24T07:48:21Z 2008-09-24T07:48:21Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10859 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Lau, Tong Yen.
Loh, Pow Chuan.
Tay, Hwee Ping.
Marketing of the arts in Singapore.
description Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director of Marketing and Sponsorship, Ms Koh Peck Hoon, was carried out.
author2 Noble, Peter
author_facet Noble, Peter
Lau, Tong Yen.
Loh, Pow Chuan.
Tay, Hwee Ping.
format Final Year Project
author Lau, Tong Yen.
Loh, Pow Chuan.
Tay, Hwee Ping.
author_sort Lau, Tong Yen.
title Marketing of the arts in Singapore.
title_short Marketing of the arts in Singapore.
title_full Marketing of the arts in Singapore.
title_fullStr Marketing of the arts in Singapore.
title_full_unstemmed Marketing of the arts in Singapore.
title_sort marketing of the arts in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10859
_version_ 1770567561173270528

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