Marketing of the arts in Singapore.

• Main Authors: Lau, Tong Yen., Loh, Pow Chuan., Tay, Hwee Ping.
• Other Authors: Noble, Peter
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10859
• Institution: Nanyang Technological University

Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director...