Promoting Youth.SG : an integrated marketing communications approach

Promoting Youth.SG : an integrated marketing communications approach

How an integrated marketing communications approach was employed in increasing the awareness of Youth.SG and attracting visitors to the web portal. Evaluative research on the outcomes measures the success of the approach and leads to discussion for future implications and recommendations.

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Bibliographic Details
Main Authors: Ang, Yiying, Chia, Wan Fen
Other Authors: Koch, Pamela Lynn Tremain
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1090
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Institution: Nanyang Technological University
Description
Summary:How an integrated marketing communications approach was employed in increasing the awareness of Youth.SG and attracting visitors to the web portal. Evaluative research on the outcomes measures the success of the approach and leads to discussion for future implications and recommendations.

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