Promoting Youth.SG : an integrated marketing communications approach

Promoting Youth.SG : an integrated marketing communications approach

How an integrated marketing communications approach was employed in increasing the awareness of Youth.SG and attracting visitors to the web portal. Evaluative research on the outcomes measures the success of the approach and leads to discussion for future implications and recommendations.

Saved in:
Bibliographic Details
Main Authors: Ang, Yiying, Chia, Wan Fen
Other Authors: Koch, Pamela Lynn Tremain
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1090
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-1090
record_format dspace
spelling sg-ntu-dr.10356-10902019-12-10T12:37:18Z Promoting Youth.SG : an integrated marketing communications approach Ang, Yiying Chia, Wan Fen Koch, Pamela Lynn Tremain Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications How an integrated marketing communications approach was employed in increasing the awareness of Youth.SG and attracting visitors to the web portal. Evaluative research on the outcomes measures the success of the approach and leads to discussion for future implications and recommendations. Bachelor of Communication Studies 2008-09-10T07:14:18Z 2008-09-10T07:14:18Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1090 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Ang, Yiying
Chia, Wan Fen
Promoting Youth.SG : an integrated marketing communications approach
description How an integrated marketing communications approach was employed in increasing the awareness of Youth.SG and attracting visitors to the web portal. Evaluative research on the outcomes measures the success of the approach and leads to discussion for future implications and recommendations.
author2 Koch, Pamela Lynn Tremain
author_facet Koch, Pamela Lynn Tremain
Ang, Yiying
Chia, Wan Fen
format Final Year Project
author Ang, Yiying
Chia, Wan Fen
author_sort Ang, Yiying
title Promoting Youth.SG : an integrated marketing communications approach
title_short Promoting Youth.SG : an integrated marketing communications approach
title_full Promoting Youth.SG : an integrated marketing communications approach
title_fullStr Promoting Youth.SG : an integrated marketing communications approach
title_full_unstemmed Promoting Youth.SG : an integrated marketing communications approach
title_sort promoting youth.sg : an integrated marketing communications approach
publishDate 2008
url http://hdl.handle.net/10356/1090
_version_ 1681047290122338304

Similar Items