Tell me what you want ... what you really, really want : an exploratory research on service quality in the travel agency industry
Service quality in the Singapore travel agency industry is the focus of the research study. Consequently, the results of the study will lead the research team in its search for an answer to the question of whether the extension of the Singapore Gold Circle programme to travel agencies in October 199...
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Main Authors: | Koh, Eileen Swee Ling, Lam, Carolina, Teo, Lay Khim |
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Other Authors: | Litvin, Stephen Wayne |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/10912 |
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Institution: | Nanyang Technological University |
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