Black carnival campaign.

• المؤلفون الرئيسيون: Chan, Sheena Kim Sua., Liang, Shumin., Tan, Jasmine.
• مؤلفون آخرون: Lee, Chun Wah
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1094

(This thesis consists of 3 sections). This report examines the practical application of strategic planning based on public relations and communication theories in the Black Carnival promotional campaign. It includes an evaluation of the campaign and a discussion of its limitations with suggestions...